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Paulista Avenue

Landmarks ·São Paulo
4.529.7K
#1Landmarks in São Paulo#8Landmarks in BrazilTravelers' Choice 2026
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About

Paulista Avenue, São Paulo: a 2.8 km avenue on a hill ridge southwest of the centre, one of the city's largest and most famous.

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Paulista Avenue — Front view of the historic Palacete Franco de Mello on Paulista Avenue Photograph by Mike Peel ( www.mikepeel.net ). · CC BY-SA 4.0 · edited
Paulista Avenue — Front view of the historic Palacete Franco de Mello on Paulista AvenuePaulista Avenue — Angled view of the white neoclassical mansion and its gardensPaulista Avenue — Street corner view of the mansion beside taller avenue buildingsPaulista Avenue — Side view of the mansion behind its iron fence and greeneryPaulista Avenue — Tall modern tower rising above Paulista AvenuePaulista Avenue — Glass and brick office buildings along Paulista AvenuePaulista Avenue — Residential tower above a busy Paulista Avenue intersectionPaulista Avenue — Office tower seen across the avenue in daylightPaulista Avenue — Close view of a modern office building facade and windowsPaulista Avenue — Pink toned view of Brutalist office buildings along the avenuePaulista Avenue — Historic house facade with colorful street art along Paulista Avenue

Why go

  • Car-free days each week, when only walkers and cyclists use the avenue, with live shows and locals selling their art.
  • The culture programmes of Itaú Cultural and Centro Cultural Fiesp, run by Itaú Unibanco and FIESP.
  • Shopping Pátio Paulista and Cidade São Paulo, two large shopping centres on the avenue.
  • Livraria Cultura and Livraria Martins Fontes Paulista, two bookshops with branches on the avenue.
  • The Catedral Metropolitana Ortodoxa, consecrated on the avenue in 1954.

Don't miss

  • MASP (Museu de Arte de São Paulo)Dedicated in 1968 by Queen Elizabeth II. Paintings and sculptures by Renoir and Picasso. The exhibition room is one concrete block, suspended by two columns.On the avenue On the map
  • Parque Tenente Siqueira Campos (Trianon)A small native forest park that borders the avenue, known as Trianon.Borders the avenue; also called Trianon park On the map
  • Casa das RosasThe most important of the avenue's surviving older buildings, a cultural centre since the late 1980s.At the start of the avenue On the map

Know before you go

  • Parades, political demonstrations and soccer team celebrations take place here; parades and demonstrations can bring traffic on the avenue to a halt.

Tips for your visit

  • Metro Line 2 runs alongside the whole length of the avenue.
  • Rua Augusta is one of the avenue's main crossroads.
  • The Sesc Avenida Paulista is one of the avenue's cultural institutions.

Best time to visit

  • The Gay Pride Parade and the Saint Silvester Road Race take place on the avenue every year.

With kids

  • On Sundays, a cobbled vault on the avenue hosts an antique fair and open movie projections.
  • The subway links the east and west sides of the city, with transfers to Line 1 (Blue Line).

Interesting facts4

1/4

  1. Radio and TV masts cluster on the avenue, notably the mast of TV Gazeta.

    Paulista Avenue - Wikipedia

  2. The avenue runs through Paraíso, Jardim Paulista, Cerqueira César and Jardim América, ending in Higienópolis.

    Paulista Avenue - Wikipedia

  3. The Grupo Escolar Rodrigues Alves, a heritage-protected school building, stands on the avenue.

    Avenida Paulista - Wikipedia

  4. The Japanese cultural centre Fundação Japão is located on the avenue.

    Avenida Paulista - Wikipedia

Shorts

History

Paulista Avenue was opened in 1891 by engineer Joaquim Eugênio de Lima, who led its construction. It takes its name from the Paulistas, the people of São Paulo state. It was first planned as avenida das Acácias or Prado de São Paulo. The coffee elite wanted residences near the central districts, and the avenue became the first street of the metropolis. Political protests have gathered here since 1929.

  1. 1891Engineer Joaquim Eugênio de Lima leads the construction and opens the avenue.
  2. 1909The avenue is paved, the first paved street in the city.
  3. 1929The avenue becomes a focal point for political protests.
  4. 1950sA large renovation and high-rise building drive begins on the avenue.

Sources: Paulista Avenue - Wikipedia · Avenida Paulista - Wikipedia · Avenue Paulista - Wikipedia · checked 17 Oct 2026

Where
Avenida Paulista, Sao Paulo

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Questions and answers

How do I get to Paulista Avenue in São Paulo?

Metro Line 2 (Green Line) runs along the whole length of Paulista Avenue. Numerous bus routes also serve the avenue.

How long is Paulista Avenue in São Paulo?

Paulista Avenue is nearly 3 kilometres long. It starts at Praça Marechal Cordeiro de Farias, where Rua da Consolação meets it.

When was Paulista Avenue built?

It was built in 1891 by civil engineer Joaquim Eugênio de Lima. It was the first street of the metropolis, laid out after a model of urban planning.

Is Paulista Avenue a business centre?

It is one of the city's most important financial centres and a landmark. Banks, consulates, hotels and company headquarters line the avenue.

Are any old buildings left on Paulista Avenue?

Few original houses remain. They include a 1905 villa of a coffee baron at number 1919.

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