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WOW Museum - Room for Illusions

Museums ·Zurich ·Closed
3.93.0K
#7Museums in ZurichTravelers' Choice
  • Visit: 60–90 min
  • Ideal for solo, friends, kids

Erwachsene CHF 23 · Kinder (6-16 Jahre) CHF 16

Tickets from CHF 23
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About

WOW Museum – Room for Illusions is an interactive optical illusion museum in central Zürich.

More photos 9

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WOW Museum - Room for Illusions — WOW Museum - Room for Illusions

WOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for IllusionsWOW Museum - Room for Illusions — WOW Museum - Room for Illusions

What's on here

Museumseintritt Museumseintritt Monday, 08:00Free Museumseintritt Museumseintritt Tuesday, 08:00Free Museumseintritt Museumseintritt Tuesday, 08:00Free Museumseintritt Museumseintritt Tuesday, 08:00Free

Why go

  • The Wonder Lab, where you can create your own illusions.

Plan your visit

Prices

ErwachseneCHF 23
Kinder (6-16 Jahre)CHF 16

From the venue's website · checked 12 Oct 2026

Opening hours

Today10:00 – 22:00Show all
Monday10:00 – 20:00
TuesdayClosed
Wednesday10:00 – 20:00
Thursday10:00 – 20:00
Friday10:00 – 22:00
Saturday09:00 – 22:00
Sunday09:00 – 20:00

Don't miss

  • Light and patternsExplore optical illusions through light-filled spaces and patterns.
  • Infinity and mirror worldsExplore infinity, stand upside down and look into mirror worlds.

Know before you go

  • The museum advises against visits by daycare groups, except possibly on quieter weekdays outside the holiday period.

What's inside

  • The exhibition extends across three levels.
  • Interactive installations challenge perception and the senses.
  • Explore the exhibits using your own smartphone or tablet.

With kids

  • Children from about six are best placed to understand and learn from the exhibition.
  • Children learn how their eyes can be deceived, with no right or wrong.
  • Children’s birthday visits include a guided tour and last about 60–90 minutes. Optional surprise gifts are available for the birthday child and guests.

Tips for your visit

  • For an outdoor activity, the museum’s City Rally has five routes through Zürich’s old town for different audiences.

Interesting facts3

1/3
  1. 400 square

    The museum covers about 400 square metres.

    WOW Museum Zurich – Room for Illusions | A museum of a different kind

  2. There are twelve themed experience rooms.

    Wir lieben WOW – Über uns | WOW Museum Zurich

  3. The immersive experiences combine art, science and technology.

    Wir lieben WOW – Über uns | WOW Museum Zurich

Shorts

History

Vanessa and Matthias Kammermann developed the idea after a world trip with their children.

  1. 2020Opened in Zürich in collaboration with agency Aroma.
  2. Summer 2022The first City Rally took place.
  3. By 2022The museum had welcomed more than 200,000 visitors and received six awards.

Sources: WOW Museum Zurich – Room for Illusions | A muse… · WOW Museum Zurich – Room for Illusions | Das et… · Der verrückteste Stadtspaziergang in Zürich | W… · Wir lieben WOW – Über uns | WOW Museum Zurich · Unvergessliche Kindergeburtstage | WOW Museum Z… · Schulausflug für alle Stufen | WOW Museum Zurich · checked 24 Sep 2026

Where
Werdmühlestrasse 10, 8001, Zürich

Plan from here: A day out →

Questions and answers

How much are tickets to WOW Museum - Room for Illusions?

Adult tickets cost CHF 23. Tickets for children aged 6–16 cost CHF 16.

What is WOW Museum - Room for Illusions?

It is an interactive optical illusion museum in central Zürich.

Is WOW Museum - Room for Illusions suitable for children under six?

The exhibition is most engaging from about age six, when children can better understand and learn from it.

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